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“AgSocial has quickly become an extension of our internal marketing department. We’ve honed our digital strategy and increased our online leads and loan volume as a result. Personalized service, a wealth of knowledge, and an impressive work ethic make doing business with Ag Social extremely successful.”
After conducting our initial digital marketing audit we found Texas Farm Credit had an opportunity to leverage their existing branch locations. This meant a focus on Google My Business listings + Branch Landing Pages.
Google My Business
This led to 100+ reviews (4.78 average rating), 956,000 search impressions, 14,279 clicks, 5,100 phone calls and 1,709 requests for directions to local branch offices.
Branch Landing Page Redesign
Web traffic to branch location landing pages increased 318% from 19’-20’ to 20’-21’
Texas Farm Credit already had a great local brand reputation and a solid online customer experience.
With a focus on keyword research and on-page optimization we were able to grow their organic search traffic by over 112% YoY.
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With proper tracking & analytics in place Texas Farm Credit was confident in launching both Google & Facebook Ad campaigns.
Our Google Ad campaign brought in over 1,400 leads and mid-eight figures in loan volume in a 12 month period.
Facebook ad campaigns are top of funnel. This means we're interested in things like brand awareness and email capture for future marketing. Our campaign is bringing in several hundred leads per month with an average cost per lead of ~$3.
I grew up cutting wheat in Western, KS before selling John Deere tractors after college at Kansas State before founding Ag Social in 2015.
I've spent the last 6 years helping Ag Businesses reach their clients online.
I started by growing a side project to 30,000+ monthly visitors (www.AllHay.com), which led to helping clients in the crop insurance industry which finally led to a focus in the Ag Lending industry.
While I offer SEO, Google PPC, and Facebook Ads as a service none of these are my focus. My focus is taking a holistic look at your organizational goals and current marketing efforts to implement the digital marketing strategy that works for you.
Currently based in Austin, Texas.
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